Content Marketing Class
What: Marketing Strategy Training Class
When: November 6, 8:30 a.m. – 11:30 a.m.
Instructor: Valerie Reddemann, Principal at Hero CMO
Where: Butte College – The Training Place, 480 Notre Dame Blvd, Chico, Room SC 133
Content is a driving force in getting traffic to your website or establishment. Smart content gets prospects to pick up the phone to call YOU and can turn skeptics into advocates. Content (blogs, social media, infographics, white papers, podcasts, videos, etc) is an excellent way to attract potential customers by empowering their knowledge while simultaneously making the case for you as an expert in your industry.
SEO is great. Content is better. This workshop will cover the basics — what, who, how and when — thus arming you with the knowledge to craft your own content strategy or be in a position of knowing what to ask for when hiring someone to help. You’ll learn:
• What is a content strategy and why does having one matter
• Who should be managing it
• How to create one
• When should you use content in your marketing efforts
Valerie Reddemann focuses on empowering businesses with the direction, knowledge and tools they need to be victorious in both building and keeping customers. With over 20 years’ experience in executive management, Valerie creates extraordinary customer experiences via marketing, digital and operational strategies.